U of T Entrepreneurship supports entrepreneurial activity across the U of T entrepreneurship ecosystem, including managing funds provided by the Provost to support U of T startups. Included in the Provost Funding is the Buy Blue initiative that enables U of T academic and service entities to be the first buyer of products or services from new U of T startups at a discounted price, in order to support our startups’ commercialization process and to showcase the products and services our entrepreneurs are creating to our community.


By matching university-grown start-ups with university-based faculties, departments and staff, Buy Blue creates value for the university community as a whole and showcases not only our new products and services but also the entrepreneurial ecosystem that nurtured them.

Apply to the Buy Blue Program by completing the form below and submitting it to kay.martinez@utoronto.ca.