This workshop will explore a few business models commonly found in healthcare startups. Joella will start by sharing the journey of her venture, MedEssist, from an app focused on medication adherence to a complete platform addressing digital health challenges. Participants will have the chance to think through the pros and cons of different business models using a fictional case, followed by a debrief and Q&A.

Participants will learn:

– how to critically evaluate a business model and choose one that’s right for their idea

– methods to talk to potential customers

– when is the right time to go full time with a venture
relevant resources and cases to apply to their own ventures

Instructors: Joella Almeida, CEO and co-founder, MedEssist and UTL Founder-in-Residence Jan – Feb 2023; Carey Toane, Entrepreneurship Librarian,