ICUBE, The University of Toronto, and The City of Mississauga are thrilled to announce the fifth year of the PRIDE Pitch event! This competition is open to all students, staff, and faculty from all three campuses of the university, as well as members of the community in Peel Region. PRIDE Pitch offers a total of $10,000 in cash prizes to support and accelerate the growth of 2SLGBTQ+ (Two-Spirit, Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, and others) entrepreneurs.

Individuals or teams interested in participating will have the chance to showcase their ideas through a five-minute pitch to a panel of judges. Winners will be selected based on criteria including originality, feasibility, impact, and potential for success.

The goal of PRIDE Pitch is to provide support and resources for 2SLGBTQ+ entrepreneurs, helping them succeed in their ventures. By offering cash prizes, the program aims to incentivize participants to pursue their entrepreneurial goals and bring their ideas to life.

Apply to Pitch | Deadline: May 27th, 2024


· Open to students, staff, and faculty from all U of T campuses and community members from Peel region.

· Start-up members of any U of T Accelerators or OnRamp are eligible.

· At least one team member must identify as 2SLGBTQ+.

· Open to all sectors.

· Applicants must have less than $150,000 cumulative funding or investment, and less than $50,000 cumulative revenue as of May 27th, 2024.

· Previous PRIDE Pitch finalists can compete but winners cannot.

· Entrants must present their pitch in person on June 10th, 2024.

· Finalists will work with an ICUBE advisor to prepare for the competition.

Competition Day: June 10th, 2024 12:00 PM – 1:30 PM The University of Toronto Mississauga

Judging Criteria:

· Opportunity: Clearly identified problem and compelling value proposition.

· Viability and impact: Demonstrated market opportunity and knowledge.

· Growth potential: Sustainable and scalable idea.

· Innovation: Intellectual property and/or strong competitive differentiation.

· Talent: Strong team.

· Communication skills: Effective and persuasive presentation