How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs. 

Participants will learn:

• Learn fundamentals of market research
• Apply appropriate research methods for your startup
• Understand common market research methods such as customer interviews and surveys 
• Avoid common pitfalls during the market research process 
• Conduct primary research ethically and be respectful of participants’ privacy