How do you know if you have a winning product/service concept?

This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

This workshop is part of an Entrepreneurship Research Skills Co-Curricular Record recognized by the University of Toronto. All may attend, but only current students (at any level) are eligible for the CCR. Registration is required to get CCR credit.