How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.
In this session you will:
- Learn fundamentals of market research strategies and methods such as customer interviews and surveys
- Identify the relationship between your research and your idea
- Avoid common pitfalls during the market research process