Interested in becoming a creative freelancer? Starting your own art collective, or creative business, but don’t know where to begin? Join award-winning multidisciplinary artist and co-founder of the Scarbrite Collective, Sylvie Stojanovski, to learn how to perform primary market research in the creative industries. Drawing upon the traditional market research model in combination with arts-based self-study methods like reflexive writing, and drawing, you will develop an ideal client avatar that you can use in your work to identify potential partners, collaborators, and funders for your business.