Buy Blue

U of T Entrepreneurship supports entrepreneurial activity across the U of T entrepreneurship ecosystem, including managing funds provided by the Provost to support U of T startups. Included in the Provost Funding is the Buy Blue initiative that enables U of T academic and service entities to be the first buyer of products or services from new U of T startups at a discounted price, in order to support our startups’ commercialization process and to showcase the products and services our entrepreneurs are creating to our community.


  • Approved Buy Blue projects will offer funding to cover up to 2/3 (67%) of an invoice from a U of T startup to a U of T customer for U of T business purposes;
  • First purchase only – U of T Company is eligible to receive funding for their first invoice from a U of T Startup (up to $5K);
  • U of T startup is lead by current U of T students or recent U of T alumni (up to 5 years post-graduation);
  • Maximum of $10K per startup per lifetime.

By matching university-grown start-ups with university-based faculties, departments and staff, Buy Blue creates value to the university community as a whole, and showcases not only our new products and services but also the entrepreneurial ecosystem that nurtured them.

Download the Buy Blue Application