Whether you are on the edge of a new industry or looking to enter an established sector, you need to quantify and understand the industry players, segments, and size. This workshop introduces you to existing sources of industry information such as market research reports and trade journals, as well as provides strategies to help you do your own analysis and estimations.

In this session you will: 

• Become familiar with a range of sources of industry information
• Learn to read a market research report in five minutes
• Explore models for DIY industry analysis
• Take away tools and frameworks for synthesizing and analyzing your industry

When: October 3, 2024, 1-2 pm ET
Location: Online via Zoom (participants will receive a link prior to session start)
Instructor: Elizabeth O’Brien, Liaison Librarian, elizabeth.obrien@utoronto.ca