Level 1 – IP Foundations|Module 2

Module 2.4

Value of Trademarks

Module 1 Contents:

Module 1 Overview 1.1. Introduction to Intellectual Property (IP) and IP Rights 1.2. Patents – Learn the Basics 1.3 Copyright – Learn the Basics 1.4 Industrial Designs – Learn the Basics 1.5 Trademarks – Learn the Basics 1.6 Trade Secrets – Learn the Basics

Module 2 Contents:

Module 2 Overview 2.1 Value of Patents 2.2 Value of Copyright 2.3 Value of Industrial Design 2.4 Value of Trademarks

Module 3 Contents:

3.0 Applying for a Patent

Assessment:

Final Assignments Completion

Disclaimer                                  

The content in this course is for purposes of general information regarding some basic principles of intellectual property law.  IT SHOULD NOT BE TAKEN AS LEGAL OR PROFESSIONAL ADVICE. Please seek independent legal counsel if you have a particular question for which legal advice is required.  

Learning Objectives

Upon completion of this section, you should be able to:

  • Describe how trademarks can be a valuable business asset
  • Explain how to use trademarks strategically
  • Describe the importance of protecting IP including trademarks internationally

Assigned Topics

Accessibility Resources

video transcriptions

Combined Use of IP Case Study: Target Apparel vs. Target Corp

PDFs

Module 2.4 Slide Deck PDF

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