Panel Discussion: Brick & Mortar to Click & Order: Retail Experience in 2021
2020 has transformed retail, forcing brands to reconsider and re-invest in the way they market and sell their products among increased online competition. Top brands like Ikea and Nike now offer faster shipping and one-click checkout for seamless UX, as well as AR/VR experiences that allow customers to “touch-and-feel” their preferred products. There has also been an increased focus on omni-channel selling, most notably on social media, with a record of $23.3 billion in social commerce sales expected by the end of 2020. So what lessons have retailers learned over the past year? Which trends and channels have been most successful and how are they preparing for the future? Join Brainstation for an exciting discussion with digital marketing and product leaders on how they’ve adapted their in-person and online shopping experiences for customers and the retail trends they’re most excited about.