Nuha founded erthos while still completing her Business & Environmental Economics degree at the University of Toronto (Rotman). When her peers headed off to full-time jobs after graduation, she decided to go full-speed with erthos, scaling the company to a team of 20, raising over $7M and launching global manufacturing pilots to tackle the issue worldwide.

As an entrepreneur in an emerging technology space, Nuha plays an active role in supporting the development of the diverse innovation ecosystem in Canada and Globally. From serving as a board member to National sustainability organizations and accelerators like Canada Plastics Pact and Enactus Canada, to mentoring young entrepreneurs and women in STEM, she is dedicated towards supporting next generation leaders who are collectively working together to create a positive impact on this planet.