{"id":18970,"date":"2021-11-26T17:27:29","date_gmt":"2021-11-26T17:27:29","guid":{"rendered":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/18884-2\/module-1-5\/"},"modified":"2021-12-15T18:28:51","modified_gmt":"2021-12-15T18:28:51","slug":"module-1-5","status":"publish","type":"page","link":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-5\/?lang=fr","title":{"rendered":"Module 1.5"},"content":{"rendered":"\n<div class=\"wp-block-group wp-block-group--no-image-hero is-style-default has-white-color has-dark-blue-background-color has-text-color has-background has-link-color is-layout-constrained wp-container-core-group-is-layout-7252e1a2 wp-block-group-is-layout-constrained\">        <div class=\"breadcrumb breadcrumb--center\">\n            <strong>Niveau 1 &#8211; <strong>Programme d&#8217;\u00e9ducation IP<\/strong> | MoDule 1 <\/strong>         <\/div>\n    \n\n\n<h1 class=\"has-h-2-font-size wp-block-heading\">Module 1.5<\/h1>\n\n\n\n<p class=\"has-text-align-center has-large-font-size has-white-color has-text-color wp-block-paragraph\"><strong>Marques de commerce &#8211; Conna\u00eetre les principes de base<\/strong><\/p>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns wp-block-columns--narrow-sidebar is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-column--sidebar is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-undefined is-style-dropshadow has-dark-blue-color has-pale-grey-background-color has-text-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left has-dark-blue-color has-text-color has-label-font-size wp-block-heading\">Contenu du module 1:<\/h4>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/module-1-overview\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\"><strong>Aper\u00e7u du<strong> <\/strong>module 1<\/strong><\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-1\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><strong>1.1 &#8211; Introduction \u00e0 la propri\u00e9t\u00e9 intellectuelle (PI) et aux droits de PI<\/strong><\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-2\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">1.2 &#8211; Brevets &#8211; Conna\u00eetre les principes de base<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-3\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">1.3 &#8211; Droit d&#8217;auteur &#8211; Conna\u00eetre les principes de base<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-4\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">1.4 &#8211; Dessins et mod\u00e8les industriels &#8211; Conna\u00eetre les principes de base<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-5\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">1.5 &#8211; Marques de commerce &#8211;<meta charset=\"utf-8\"> Conna\u00eetre les principes de base<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-6\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">1.6 &#8211; Secrets commerciaux &#8211;<meta charset=\"utf-8\"> Conna\u00eetre les principes de base<\/span>\n      <\/a>\n\n    <\/div>\n\n    \n\n\n<h4 class=\"has-text-align-left has-dark-blue-color has-text-color has-label-font-size wp-block-heading\">contenu du module 2:<\/h4>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/module-2-overview\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">Aper\u00e7u du module 2<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-2\/module-2-1\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">2.1 La valeur des brevets<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-2\/module-2-2\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">2.2 La valeur du droit d&#8217;auteur<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-2\/module-2-3\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">2.3 La valeur des dessins industriels<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-2\/module-2-4\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">2.4 La valeur des marques de commerce <\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-undefined is-style-dropshadow has-dark-blue-color has-pale-grey-background-color has-text-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left has-dark-blue-color has-text-color has-label-font-size wp-block-heading\"><meta charset=\"utf-8\">contenu du module 3:<\/h4>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-3\/module-3-0\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">3.0 De\u0301posez une demande de brevet<\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-undefined is-style-dropshadow has-dark-blue-color has-pale-grey-background-color has-text-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left has-dark-blue-color has-text-color has-label-font-size wp-block-heading\">\u00c9valuations<\/h4>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1-assignments\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><strong>Devoirs<\/strong><\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/ip-level-1-completion\/?lang=fr\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><strong>Ach\u00e8vement de niveau 1<\/strong><\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-label-font-size wp-block-paragraph\">Clause de non-responsabilit\u00e9<\/p>\n\n\n\n<p class=\"has-footnote-font-size wp-block-paragraph\">Le contenu de ce cours est \u00e0 des fins d&#8217;information g\u00e9n\u00e9rale concernant certains principes de<br>base du droit de la propri\u00e9t\u00e9 intellectuelle. IL NE DOIT PAS \u00caTRE CONSID\u00c9R\u00c9 COMME UN<br>CONSEIL JURIDIQUE OU PROFESSIONNEL. Veuillez consulter un conseiller juridique<br>ind\u00e9pendant si vous avez une question particuli\u00e8re pour laquelle un conseil juridique est requis.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-dark-blue-color has-text-color wp-block-heading\"><strong><strong><strong>Objectifs d&#8217;apprentissage et r\u00e9sultats<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00c0 la fin de cette section, vous devriez \u00eatre capable de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u00e9crire ce qu&#8217;est une marque<\/li><li>D\u00e9crire ce qu\u2019est une marque de commerce<\/li><li>Expliquer la valeur ajout\u00e9e qu\u2019une marque de commerce d\u00e9pos\u00e9e peut apporter\u200b<\/li><li>Expliquer les recommandations et les restrictions \u00e0 prendre en compte lors du choix d&#8217;une marque de commerce<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<h2 class=\"has-dark-blue-color has-text-color wp-block-heading\"><strong><strong>Sujets assign\u00e9s<\/strong><\/strong><\/h2>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/h5pstudio.ecampusontario.ca\/h5p\/30953\/embed\" allowfullscreen=\"allowfullscreen\" width=\"916\" height=\"541\" frameborder=\"0\"><\/iframe><script src=\"https:\/\/h5pstudio.ecampusontario.ca\/modules\/contrib\/h5p\/vendor\/h5p\/h5p-core\/js\/h5presizer.js\" charset=\"UTF-8\"><\/script>\n\n\n\n<h2 class=\"has-dark-blue-color has-text-color has-small-font-size wp-block-heading\"><strong><strong>Ressources d&#8217;accessibilit\u00e9<\/strong><\/strong><\/h2>\n\n\n\n\n<div class=\"wp-block-ob-blocks-content-cards wp-block-ob-blocks-content-cards--2 has-vertical-alignment-top wp-block-ob-blocks-content-cards--reduced-spacing\">\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-top is-style-dropshadow has-white-background-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<h2 class=\"has-label-font-size wp-block-heading\">PDFs<\/h2>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-content\/uploads\/sites\/4\/2021\/12\/FR_Module-1.5_Marques-de-commerce-\u2013-connaitre-les-principes-de-base-1.pdf\"        target=\"_blank\"                ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">Module 1.5 Diapositives<\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n\n<\/div>\n\t\n\n\n        <div class=\"wp-block-ob-blocks-sibling-page-navigation has-text-color has-blue-color wp-block-ob-blocks-sibling-page-navigation--center\" style=\"\">\n        <p class=\"has-large-font-size\">&#8212; Navigation between sibling pages (admin placeholder) &#8212;<\/p>\n    <\/div>\n            \n    \n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Module 1.5 Marques de commerce &#8211; Conna\u00eetre les principes de base Objectifs d&#8217;apprentissage et r\u00e9sultats \u00c0 la fin de cette section, vous devriez \u00eatre capable de: D\u00e9crire ce qu&#8217;est une marque D\u00e9crire ce qu\u2019est une marque de commerce Expliquer la valeur ajout\u00e9e qu\u2019une marque de commerce d\u00e9pos\u00e9e peut apporter\u200b Expliquer les recommandations et les restrictions \u00e0 prendre en compte lors du choix d&#8217;une marque de commerce Sujets assign\u00e9s Ressources d&#8217;accessibilit\u00e9<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":19060,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18970","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages\/18970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/comments?post=18970"}],"version-history":[{"count":14,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages\/18970\/revisions"}],"predecessor-version":[{"id":20191,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages\/18970\/revisions\/20191"}],"up":[{"embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages\/19060"}],"wp:attachment":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/media?parent=18970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}