{"id":18915,"date":"2021-11-26T17:27:29","date_gmt":"2021-11-26T17:27:29","guid":{"rendered":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/?page_id=18915"},"modified":"2022-01-13T15:29:31","modified_gmt":"2022-01-13T15:29:31","slug":"module-1-5","status":"publish","type":"page","link":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-5\/","title":{"rendered":"Module 1.5"},"content":{"rendered":"\n<div class=\"wp-block-group wp-block-group--no-image-hero is-style-default has-white-color has-dark-blue-background-color has-text-color has-background has-link-color is-layout-constrained wp-container-core-group-is-layout-7f9b22ca wp-block-group-is-layout-constrained\">        <div class=\"breadcrumb breadcrumb--center\">\n            <a href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/\" class=\"breadcrumb__link\">Level 1 &#8211; IP Foundations<\/a><span class=\"breadcrumb__pipe\">|<\/span><a href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/\" class=\"breadcrumb__link\">Module 1<\/a>        <\/div>\n    \n\n\n<h1 class=\"has-h-2-font-size wp-block-heading\">Module 1.5<\/h1>\n\n\n\n<p class=\"has-text-align-center has-large-font-size has-white-color has-text-color\"><strong><strong>Trademarks &#8211; Learn the Basics<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns wp-block-columns--narrow-sidebar is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-column--sidebar is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-undefined is-style-dropshadow has-dark-blue-color has-pale-grey-background-color has-text-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left has-dark-blue-color has-text-color has-label-font-size wp-block-heading\">Module 1 <strong>Contents<\/strong>:<\/h4>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/module-1-overview\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">Module 1 Overview<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-1\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">1.1. Introduction to Intellectual Property (IP) and IP Rights<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-2\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">1.2. Patents &#8211; Learn the Basics<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-3\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">1.3 Copyright &#8211; Learn the Basics<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-4\/\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">1.4 Industrial Designs &#8211; Learn the Basics<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-5\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">1.5 Trademarks &#8211; Learn the Basics<\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-1\/module-1-6\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">1.6 Trade Secrets &#8211; Learn the Basics<\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-undefined is-style-dropshadow has-dark-blue-color has-pale-grey-background-color has-text-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left has-dark-blue-color has-text-color has-label-font-size wp-block-heading\">Module 2 <strong>Contents<\/strong>:<\/h4>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/module-2-overview\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">Module 2 Overview <\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-2\/module-2-1\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">2.1 <strong>Value of Patents<\/strong> <\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-2\/module-2-2\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">2.2 Value of Copyright <\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-2\/module-2-3\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">2.3 Value of Industrial Design <\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-2\/module-2-4\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">2.4 Value of Trademarks<\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-undefined is-style-dropshadow has-dark-blue-color has-pale-grey-background-color has-text-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left has-dark-blue-color has-text-color has-label-font-size wp-block-heading\">Module 3 <strong>Contents<\/strong>:<\/h4>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1\/module-3\/module-3-0\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\">3.0 Applying for a Patent<\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-undefined is-style-dropshadow has-dark-blue-color has-pale-grey-background-color has-text-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left has-dark-blue-color has-text-color has-label-font-size wp-block-heading\">Assessment:<\/h4>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/level-1-assignments\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><strong>Final Assignments<\/strong><\/span>\n      <\/a>\n\n    \n\n\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/ip-level-1-completion\/\"                        ><span class=\"wp-block-ob-blocks-single-button__text\"><strong>Completion<\/strong><\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n<h2 class=\"has-label-font-size wp-block-heading\" id=\"disclaimer\"><strong>Disclaimer &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"has-footnote-font-size\">The content in this course is for purposes of general information regarding some basic principles of intellectual property law.&nbsp; IT SHOULD NOT BE TAKEN AS LEGAL OR PROFESSIONAL ADVICE. Please seek independent legal counsel if you have a particular question for which legal advice is required.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-dark-blue-color has-text-color wp-block-heading\"><strong><strong>Learning Objectives<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Upon completion of this section, you should be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Describe what a brand is<\/li><li>Describe what a trademark is<\/li><li>Explain the value that a registered trademark can provide<\/li><li>Explain recommendations and restrictions to consider when choosing a trademark<\/li><\/ul>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-dark-blue-color has-text-color wp-block-heading\"><strong>Assigned Topics<\/strong><\/h2>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/h5pstudio.ecampusontario.ca\/h5p\/28217\/embed\" allowfullscreen=\"allowfullscreen\" width=\"916\" height=\"541\" frameborder=\"0\"><\/iframe><script src=\"https:\/\/h5pstudio.ecampusontario.ca\/modules\/contrib\/h5p\/vendor\/h5p\/h5p-core\/js\/h5presizer.js\" charset=\"UTF-8\"><\/script>\n\n\n\n<h2 class=\"has-dark-blue-color has-text-color has-small-font-size wp-block-heading\"><strong><strong><strong>Accessibility Resources<\/strong><\/strong><\/strong><\/h2>\n\n\n\n\n<div class=\"wp-block-ob-blocks-content-cards wp-block-ob-blocks-content-cards--2 has-vertical-alignment-top wp-block-ob-blocks-content-cards--reduced-spacing\">\n\n    \n<div class=\"wp-block-ob-blocks-content-card has-vertical-alignment-top is-style-dropshadow has-white-background-color has-background\" style=\"padding-top:20px;padding-right:20px;padding-left:20px;padding-bottom:20px\">\n<h2 class=\"has-dark-blue-color has-text-color has-label-font-size wp-block-heading\">PDFs<\/h2>\n\n\n\n    \n<div class=\"wp-block-ob-blocks-buttons wp-block-ob-blocks-buttons--column alignleft\">\n      <a class=\"wp-block-ob-blocks-single-button is-style-underline has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-content\/uploads\/sites\/4\/2021\/12\/Module-1.5_Trademarks-Learn-the-Basics-1.pdf\"        target=\"_blank\"                ><span class=\"wp-block-ob-blocks-single-button__text\"><meta charset=\"utf-8\">Module 1.5 Slide Deck PDF<\/span>\n      <\/a>\n\n    <\/div>\n\n    <\/div>\n\n<\/div>\n\t\n\n\n        <div class=\"wp-block-ob-blocks-sibling-page-navigation wp-block-ob-blocks-sibling-page-navigation--center\" style=\"\">\n        <p class=\"has-large-font-size\">&#8212; Navigation between sibling pages (admin placeholder) &#8212;<\/p>\n    <\/div>\n            \n    \n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Module 1.5 Trademarks &#8211; Learn the Basics Disclaimer &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The content in this course is for purposes of general information regarding some basic principles of intellectual property law.&nbsp; IT SHOULD NOT BE TAKEN AS LEGAL OR PROFESSIONAL ADVICE. Please seek independent legal counsel if you have a particular question for which legal advice is required.&nbsp;&nbsp; Learning Objectives Upon completion of this section, you should be able to: Describe what a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":19018,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18915","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages\/18915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/comments?post=18915"}],"version-history":[{"count":10,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages\/18915\/revisions"}],"predecessor-version":[{"id":20229,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages\/18915\/revisions\/20229"}],"up":[{"embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/pages\/19018"}],"wp:attachment":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/media?parent=18915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}