{"id":7902,"date":"2021-01-13T00:00:00","date_gmt":"2021-01-13T00:00:00","guid":{"rendered":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/event\/panel-discussion-brick-mortar-to-click-order-retail-experience-in-2021\/"},"modified":"2021-09-09T18:30:58","modified_gmt":"2021-09-09T18:30:58","slug":"panel-discussion-brick-mortar-to-click-order-retail-experience-in-2021","status":"publish","type":"event","link":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/event\/panel-discussion-brick-mortar-to-click-order-retail-experience-in-2021\/","title":{"rendered":"Panel Discussion: Brick & Mortar to Click & Order: Retail Experience in 2021"},"content":{"rendered":"\n
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Panel Discussion: Brick & Mortar to Click & Order: Retail Experience in 2021<\/h2>\n\n
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\n 2020 has transformed retail, forcing brands to reconsider and re-invest in the way they market and sell their products among increased online competition.\n\nTop brands like Ikea and Nike now offer faster shipping and one-click checkout for seamless UX, as well as AR\/VR experiences that allow customers to \u201ctouch-and-feel\u201d their preferred products. There has also been an increased focus on omni-channel selling, most notably on social media, with a record of $23.3 billion in social commerce sales expected by the end of 2020.\n\nSo what lessons have retailers learned over the past year? Which trends and channels have been most successful and how are they preparing for the future?\n\nJoin Brainstation for an exciting discussion with digital marketing and product leaders on how they\u2019ve adapted their in-person and online shopping experiences for customers and the retail trends they\u2019re most excited about.\n <\/div>\n \n\n \n
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\n Date<\/span>\n
Thursday, January 21, 2021<\/div>\n <\/div>\n \n \n <\/div>\n \n\n \n
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