{"id":7833,"date":"2020-10-05T00:00:00","date_gmt":"2020-10-05T00:00:00","guid":{"rendered":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/event\/crafting-an-authentic-go-to-market-strategy-with-gartner\/"},"modified":"2021-09-09T18:30:49","modified_gmt":"2021-09-09T18:30:49","slug":"crafting-an-authentic-go-to-market-strategy-with-gartner","status":"publish","type":"event","link":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/event\/crafting-an-authentic-go-to-market-strategy-with-gartner\/","title":{"rendered":"Crafting an Authentic Go-to-Market Strategy with Gartner"},"content":{"rendered":"\n<div class=\"wp-block-group wp-block-group--pattern-hero has-white-color has-dark-blue-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n            <div class=\"breadcrumb breadcrumb--center\">\n            <a href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/event\/\" class=\"breadcrumb__link\">event<\/a>        <\/div>\n    \n    <h2 class=\"has-text-align-center has-large-font-size wp-block-post-title\">Crafting an Authentic Go-to-Market Strategy with Gartner<\/h2>\n\n            <div class=\"wp-block-ob-blocks-graphic-pattern\">\n            <div class=\"featured-pattern\">\n                    <div class=\"featured-pattern__shape shape--square\" style=\"background-color: #a45b85\"><\/div>\n                    <div class=\"featured-pattern__triangle\"><\/div>\n                    <div class=\"featured-pattern__pattern\"><img decoding=\"async\" src=\"https:\/\/entrepreneurs.utoronto.ca\/ip-educationwp-content\/uploads\/sites\/4\/2021\/08\/ute-4x4pattern-circles-hash4tri.svg\" \/><\/div>\n                <\/div>        <\/div>\n    \n    \n<\/div>\n\n\n\n<div class=\"wp-block-columns wp-block-columns--standard-sidebar is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n    \n    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n         In 2020, understanding your market is more important\u2026and more challenging than ever. Consumer behaviour and demand is changing at a rapid pace and it can be difficult to know where to start.\n\nJoin Gartner Chief of Research Chris Howard, who will discuss how startups can put Gartner trends and insights to use in their market research and planning. U of T startups will share their business and market research uncertainties, followed by a Q &amp; A. UTL entrepreneurship librarian Carey Toane will provide an introduction to U of T&#8217;s Gartner subscription and features.\n    <\/div>\n    \n\n    \n    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n        \n        <div class=\"wp-block-columns wp-block-columns--fifty-fifty is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n            \n            <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n                 \n                  <div class=\"wp-block-ob-blocks-post-metadata event_date \">\n                           <span class=\"wp-block-ob-blocks-post-metadata__label label\">Date<\/span>\n                        <div class=\"wp-block-ob-blocks-post-metadata__value has-regular-font-size has-text-color has-text-grey-color\">Thursday, October 22, 2020<\/div>\n         <\/div>\n         \n   \n            <\/div>\n        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height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n      <li style=\"color:#002A5C\" class=\"wp-social-link wp-social-link-facebook has-blue-color wp-block-social-link\"><a 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href=\"https:\/\/twitter.com\/intent\/tweet?url=Check%20it%20out%20here:%20https%3A%2F%2Fentrepreneurs.utoronto.ca%2Fip-education%2Fevent%2Fcrafting-an-authentic-go-to-market-strategy-with-gartner%2F&#038;text=U%20of%20T%20Entrepreneurship:%20Crafting%20an%20Authentic%20Go-to-Market%20Strategy%20with%20Gartner\" target=\"_blank\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n      <li style=\"color:#002A5C\" class=\"wp-social-link wp-social-link-mail has-blue-color wp-block-social-link\"><a href=\"mailto:?subject=U%20of%20T%20Entrepreneurship:%20Crafting%20an%20Authentic%20Go-to-Market%20Strategy%20with%20Gartner&#038;body=Check%20it%20out%20here:%20https%3A%2F%2Fentrepreneurs.utoronto.ca%2Fip-education%2Fevent%2Fcrafting-an-authentic-go-to-market-strategy-with-gartner%2F\" target=\"_blank\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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class=\"wp-block-ob-blocks-post-metadata event_link \">\n                        <div class=\"wp-block-ob-blocks-post-metadata__value has-regular-font-size has-text-color has-text-grey-color\">\n    \n               <div class=\"wp-block-ob-blocks-buttons aligncenter wp-block-ob-blocks-buttons--row\">\n                  \n      <a class=\"wp-block-ob-blocks-single-button is-style-default aligncenter has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/www.eventbrite.ca\/e\/crafting-an-authentic-go-to-market-strategy-with-gartner-tickets-123701369125\"        target=\"_blank\"                ><span class=\"wp-block-ob-blocks-single-button__text\">Find out more<\/span>\n      <\/a>\n\n    \n               <\/div>\n            \n    <\/div>\n         <\/div>\n         \n   \n\n\n         \n            \n   \n\n        \n   \n        \n        <div class=\"wp-block-ob-blocks-related-posts-sidebar is-style-textured has-dark-blue-color has-pale-grey-background-color has-text-color has-background\">\n             \n                  <div class=\"wp-block-ob-blocks-post-metadata wp-block-ob-blocks-post-metadata--related-posts\">\n                           <h4 class=\"wp-block-ob-blocks-post-metadata__label has-small-font-size\">Organized by<\/h4>\n                                       <a href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/company\/university-of-toronto-libraries\/\" class=\"tag tag--company\" title=\"company: University of Toronto Libraries\"><span class=\"tag__marker\"><\/span><span class=\"tag__text\">University of Toronto Libraries<\/span><\/a>\n                     <\/div>\n         \n   \n             \n                           \n   \n             \n                           \n   \n             \n                           \n   \n             \n                           \n   \n        <\/div>\n          \n\n\t\n    <\/div>\n    \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2020, understanding your market is more important\u2026and more challenging than ever. Consumer behaviour and demand is changing at a rapid pace and it can be difficult to know where to start. Join Gartner Chief of Research Chris Howard, who will discuss how startups can put Gartner trends and insights to use in their market research and planning. U of T startups will share their business and market research uncertainties,&#8230;<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"feed":[],"event-type":[],"class_list":["post-7833","event","type-event","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event\/7833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":4,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event\/7833\/revisions"}],"predecessor-version":[{"id":13339,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event\/7833\/revisions\/13339"}],"wp:attachment":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/media?parent=7833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/categories?post=7833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/tags?post=7833"},{"taxonomy":"feed","embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/feed?post=7833"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event-type?post=7833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}