{"id":20300,"date":"2022-04-08T20:33:25","date_gmt":"2022-04-08T20:33:25","guid":{"rendered":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/event\/market-research-orientation-for-startups\/"},"modified":"2022-05-02T18:23:09","modified_gmt":"2022-05-02T18:23:09","slug":"market-research-orientation-for-startups","status":"publish","type":"event","link":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/event\/market-research-orientation-for-startups\/","title":{"rendered":"Market Research Orientation for Startups"},"content":{"rendered":"\n<div id=\"offset-image-hero\" class=\"wp-block-group wp-block-group--featured-image-offset-hero is-style-default has-white-color has-dark-blue-background-color has-text-color has-background has-link-color wp-elements-cd7ed7bbdd58aa9f7490f4d5429af3f7 is-layout-constrained wp-container-core-group-is-layout-7252e1a2 wp-block-group-is-layout-constrained\">        <div class=\"breadcrumb breadcrumb--center\">\n            <a href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/event\/\" class=\"breadcrumb__link\">event<\/a>        <\/div>\n    \n\n<h2 class=\"has-text-align-center has-large-font-size wp-block-post-title\">Market Research Orientation for Startups<\/h2>\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1235\" height=\"693\" src=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-content\/uploads\/sites\/4\/2022\/05\/market-research-orientation.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-content\/uploads\/sites\/4\/2022\/05\/market-research-orientation.png 1235w, https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-content\/uploads\/sites\/4\/2022\/05\/market-research-orientation-300x168.png 300w, https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-content\/uploads\/sites\/4\/2022\/05\/market-research-orientation-1024x575.png 1024w, https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-content\/uploads\/sites\/4\/2022\/05\/market-research-orientation-768x431.png 768w, https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-content\/uploads\/sites\/4\/2022\/05\/market-research-orientation-178x100.png 178w\" sizes=\"auto, (max-width: 1235px) 100vw, 1235px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns wp-block-columns--standard-sidebar is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\">This brief orientation covers the key market research databases and other tools available to U of T startups via U of T Libraries. These secondary market research tools can assist startups in business planning and market sizing, as well as completing business model canvases and other milestones. This session is most appropriate for startups who are already working on an idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participants will:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>familiarize themselves with the core research tools and databases available for market research<\/li><li>understand how to access e-resources from off-campus<\/li><li>learn about other workshops and services the library provides for campus entrepreneurs<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When:<\/strong>&nbsp;Tuesday, May 10, 12-1 p.m. EST<br><strong>Where:&nbsp;<\/strong>Online via Zoom (participants will be sent a link prior to the session)<br><strong>Instructor:&nbsp;<\/strong>Carey Toane, Entrepreneurship Librarian, University of Toronto Libraries, carey.toane@utoronto.ca<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related&nbsp;LibGuide:&nbsp;<\/strong><a href=\"https:\/\/guides.library.utoronto.ca\/c.php?g=250998\">Entrepreneurship by Carey Toane<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-column--sidebar is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"> \n                  <div class=\"wp-block-ob-blocks-post-metadata event_date \">\n                           <span class=\"wp-block-ob-blocks-post-metadata__label label\">Date<\/span>\n                        <div class=\"wp-block-ob-blocks-post-metadata__value has-regular-font-size has-text-color has-text-grey-color\">Tuesday, May 10, 2022 <br\/>12:00 pm &#8211; 1:00 pm EST<\/div>\n         <\/div>\n         \n   <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"> \n                  <div class=\"wp-block-ob-blocks-post-metadata social_share \">\n                           <span class=\"wp-block-ob-blocks-post-metadata__label label\">Share this page<\/span>\n                        <div class=\"wp-block-ob-blocks-post-metadata__value has-regular-font-size has-text-color has-text-grey-color\">\n      <ul class=\"wp-block-social-links has-icon-color is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li style=\"color:#002A5C\" class=\"wp-social-link wp-social-link-linkedin has-blue-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fentrepreneurs.utoronto.ca%2Fip-education%2Fevent%2Fmarket-research-orientation-for-startups%2F\" target=\"_blank\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n      <li style=\"color:#002A5C\" class=\"wp-social-link wp-social-link-facebook has-blue-color wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fentrepreneurs.utoronto.ca%2Fip-education%2Fevent%2Fmarket-research-orientation-for-startups%2F\" target=\"_blank\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n      <li style=\"color:#002A5C\" class=\"wp-social-link wp-social-link-twitter has-blue-color wp-block-social-link\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=Check%20it%20out%20here:%20https%3A%2F%2Fentrepreneurs.utoronto.ca%2Fip-education%2Fevent%2Fmarket-research-orientation-for-startups%2F&#038;text=U%20of%20T%20Entrepreneurship:%20Market%20Research%20Orientation%20for%20Startups\" target=\"_blank\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n      <li style=\"color:#002A5C\" class=\"wp-social-link wp-social-link-mail has-blue-color wp-block-social-link\"><a href=\"mailto:?subject=U%20of%20T%20Entrepreneurship:%20Market%20Research%20Orientation%20for%20Startups&#038;body=Check%20it%20out%20here:%20https%3A%2F%2Fentrepreneurs.utoronto.ca%2Fip-education%2Fevent%2Fmarket-research-orientation-for-startups%2F\" target=\"_blank\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19,5H5c-1.1,0-2,.9-2,2v10c0,1.1.9,2,2,2h14c1.1,0,2-.9,2-2V7c0-1.1-.9-2-2-2zm.5,12c0,.3-.2.5-.5.5H5c-.3,0-.5-.2-.5-.5V9.8l7.5,5.6,7.5-5.6V17zm0-9.1L12,13.6,4.5,7.9V7c0-.3.2-.5.5-.5h14c.3,0,.5.2.5.5v.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Mail<\/span><\/a><\/li><\/ul>\n      <\/div>\n         <\/div>\n         \n   <\/div>\n<\/div>\n\n\n \n                  <div class=\"wp-block-ob-blocks-post-metadata event_venue \">\n                           <span class=\"wp-block-ob-blocks-post-metadata__label label\">Where<\/span>\n                        <div class=\"wp-block-ob-blocks-post-metadata__value has-regular-font-size has-text-color has-text-grey-color\">Online via Zoom<\/div>\n         <\/div>\n         \n   \n\n \n                        <div class=\"wp-block-ob-blocks-post-metadata wp-block-ob-blocks-post-metadata--related-posts wp-block-ob-blocks-post-metadata--placeholder hide-on-frontend\">\n               <h4 class=\"wp-block-ob-blocks-post-metadata__label has-small-font-size\">allTags <\/h4>\n               <p>No allTags saved to the post yet&nbsp;&#8230;<\/p>\n            <\/div>\n            \n   \n\n \n                  <div class=\"wp-block-ob-blocks-post-metadata event_link \">\n                        <div class=\"wp-block-ob-blocks-post-metadata__value has-regular-font-size has-text-color has-text-grey-color\">\n    \n               <div class=\"wp-block-ob-blocks-buttons aligncenter wp-block-ob-blocks-buttons--row\">\n                  \n      <a class=\"wp-block-ob-blocks-single-button is-style-default aligncenter has-regular-font-size has-ute-blue-color\" \n        href=\"https:\/\/libcal.library.utoronto.ca\/event\/3670125\"        target=\"_blank\"                ><span class=\"wp-block-ob-blocks-single-button__text\">Register Today<\/span>\n      <\/a>\n\n    \n               <\/div>\n            \n    <\/div>\n         <\/div>\n         \n   \n\n\n   \n        \n<div class=\"wp-block-ob-blocks-related-posts-sidebar is-style-textured has-dark-blue-color has-pale-grey-background-color has-text-color has-background\"> \n                  <div class=\"wp-block-ob-blocks-post-metadata wp-block-ob-blocks-post-metadata--related-posts\">\n                           <h4 class=\"wp-block-ob-blocks-post-metadata__label has-small-font-size\">Organized By<\/h4>\n                                       <a href=\"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/?p=20304\" class=\"tag tag--revision\" title=\"revision: Mythbusting Federal Procurement\"><span class=\"tag__marker\"><\/span><span class=\"tag__text\">Mythbusting Federal Procurement<\/span><\/a>\n                     <\/div>\n         \n   \n\n \n                           \n   \n\n \n                           \n   \n\n \n                           \n   \n\n \n                           \n   <\/div>\n  \n\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This brief orientation covers the key market research databases and other tools available to U of T startups via U of T Libraries. These secondary market research tools can assist startups in business planning and market sizing, as well as completing business model canvases and other milestones. This session is most appropriate for startups who are already working on an idea. Participants will: familiarize themselves with the core research tools&#8230;<\/p>\n","protected":false},"featured_media":20308,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"feed":[],"event-type":[],"class_list":["post-20300","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event\/20300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":4,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event\/20300\/revisions"}],"predecessor-version":[{"id":20307,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event\/20300\/revisions\/20307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/media\/20308"}],"wp:attachment":[{"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/media?parent=20300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/categories?post=20300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/tags?post=20300"},{"taxonomy":"feed","embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/feed?post=20300"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/entrepreneurs.utoronto.ca\/ip-education\/wp-json\/wp\/v2\/event-type?post=20300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}