​Under the theme From Shelf to Scale: Building Brands People Believe In, the Fireside Chat will explore how founder-led companies build credibility, earn customer trust, stand out in crowded markets, and scale with authenticity.

​The evening will also feature the Ascend Showcase, where selected ELLA Ascend founders will deliver live pitches, sharing their ventures, visions, and next stages of growth. Guests will also celebrate the achievements of the cohort through a graduation ceremony and closing reception.

​Event at a Glance

​5:00 PM – Doors Open
5:45 PM – Opening Ceremony: Land Acknowledgement & Remarks by YSpace Team
6:00 PM – Fireside Chat powered by Desjardins
6:45 PM – Live Pitch Showcase: Presentations from Selected Founders
7:10 PM – Graduation Ceremony: Certificate Distribution
7:30 PM – Closing Remarks & Acknowledgements
7:35 PM – Group Photo Session
7:40 PM – Closing Reception & Networking