True Blue Impact Day

The 7th annual U of T Entrepreneurship Week will culminate with True Blue Impact Day on March 9th, showcasing U of T’s most innovative startups.

Starting at 11 am, connect with startups, campus accelerators and community partners at the True Blue Expo and cheer on U of T startup prize finalists as they compete for $100K in prizes at the Desjardins Startup Prize pitch competition.

At 3 pm, tune in for the Desjardins Speaker Series keynote presentation featuring Raquel Urtasun, founder and CEO of self-driving technology startup Waabi. True Blue Impact Day events are all hosted in person at MaRS Discovery District in downtown Toronto. See you there!


11:00 am – 5:00 pm | True Blue Expo 
In-person only – MaRS Atrium – Registration not required

12:00 pm – 2:00 pm | Desjardins Startup Prize Pitch Competition 
MaRS Auditorium (sold out) and live-streamed

3:00 pm – 4:30 pm | Desjardins Speaker Series
MaRS Auditorium (sold out) and live-streamed

About U of T Entrepreneurship Week

Entrepreneurship Week is a four-day event (Mar 6-9) that includes virtual, in-person and hybrid programming hosted by U of T Entrepreneurship, U of T campus accelerators and community partners. Please visit for the complete schedule of events and to register.