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Triggers & Barriers Book Launch Lunch with Charles Plant

March 19, 2019 @ 11:45 am - 2:00 pm


Triggers & Barriers: A Consumer Perspective on Innovation

Book Launch Event, Author Talk, Networking Lunch, Autograph Session

If you think you have a great business or product idea your success will depend in part on how well you understand your prospective customer. In fact, If you listen closely, your customers will tell you what business you are in.

Author Charles Plant, senior fellow at the Impact Centre, will be launching the print edition of Triggers & Barriers at a luncheon event at the University of Toronto. Charles will give an engaging talk to give you a framework to help you listen to those who might want to buy your product, to understand the what triggers them to pay, what barriers stop them from doing so, and how they view your competition. A networking lunch reception will follow the talk where you will have a chance to have your book personalized and autographed by the author.

Released as an e-book in December, Triggers & Barriers is all about understanding those potential customers. It’s about figuring out what triggers them to buy and what barriers get in the way of you making a sale. It’s about how to listen to customers so that you can understand their behaviour and capitalize on it to make your business a resounding success.

Tickets to the event are $30, which includes lunch and a copy of the print edition of Triggers & Barriers.

This event is a part of U of T Entrepreneurship Week.


Impact Centre


ONRamp at University of Toronto Entrepreneurship
Suite 150, 100 College St
Toronto, Ontario M5G 1L5 Canada
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