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This Little Med-Device Went to Market: Health Economics & Market Access
November 15, 2016 @ 11:00 am - 1:00 pm
“Well begun is half done” – Aristotle
Clearly, Aristotle never worked to bring an innovative medical device to market.
The sooner you start thinking about how your product will delight clinical AND non-clinical customers, the more likely you are to optimize the market access and patient access that is critical to your success.
Beyond the challenges associated with gaining regulatory approval, there are hurdles to overcome as you enter the real world with your innovation. Many of these challenges can be addressed through understanding the non-clinical and clinical situation, building integrated plans for evidence to quantify and communicate the value of your solution, and market access & reimbursement strategies to ensure access and adoption.
On November 15, Brian, Diane and Trisha will discuss today’s market access landscape for medical devices and how to ensure you are starting early with a plan to succeed. Don’t miss the opportunity to apply for a one-on-one meeting with these experts as a forum to further discuss your company and personal reimbursement path.
11:00am | Registration Opens, Lunch, and Networking
11:30am | Presentations
12:30pm | Q&A
1:00pm | Program Close
1:30-5:00pm | One-on-one Meetings*
*Companies must have applied for a one-on-one meeting ahead of time and been approved. In your application, be sure to describe potential market access (reimbursement, pricing, etc.) barriers or opportunities you have identified. The application period ends on October 17th, 2016.
Brian Vaughn | Leader – Global Health Economics & Market Access, Ethicon read bio»
Diane Francis | Senior Director, US Health Economics and Market Access, Ethicon read bio»
Trisha Hutzul | Senior Director, Global Health Economics and Market Access, Johnson & Johnson MD&D read bio»
Presentation & Lunch
CA$ 40 | General Public
CA$ 30 | Student/Academic
CA$ 55 | At the door
Includes presentation, Q&A, and lunch. All attendees must pay this fee, regardless of one-on-one meeting status. Registration to attend the presentation, Q&A, and lunch will remain open until noon on November 14th, 2016 (or sold out).
FREE | Application
FREE | Accepted Companies
Companies must have applied for a one-on-one meeting ahead of time. In your application, be sure to describe potential market access (reimbursment, pricing, etc.) barriers or opportunities you have identified. The one-on-one application period ends on October 17th, 2016. Your application will be reviewed and you will be notified of acceptance by email on November 4th, 2016. Acceptance of a one-on-one meeting is not guaranteed as all applications must be approved.
JLABS @ Toronto
661 University Ave, Suite 1300