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Primary Research Strategies and Tools for Startups

June 24, 2020 @ 1:30 pm - 3:00 pm


How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will:

  • Learn fundamentals of market research
  • Identify the relationship between your research and your idea
  • Develop appropriate research strategies for your startup
  • Take advantage of free or low-cost tools available to all
  • Understand common market research methods such as customer interviews and surveys
  • Avoid common pitfalls during the market research process
  • Take advantage of free or low-cost tools available to all
  • Conduct primary research ethically and be respectful of participants’ privacy

Location: Online via Zoom
Instructor: Carey Toane, Entrepreneurship Librarian, Gerstein Science Information Centre and Joe Lee, Certified Marketing Research Professional

Note: This workshops is part of an Entrepreneurship Research Co-Curricular Record as recognized by the University of Toronto. These workshops are organized into introductory and in-depth levels. Registration is required and those students who wish to participate in the CCR program must provide their student number at registration.


June 24, 2020
1:30 pm - 3:00 pm
Event Category:


University of Toronto Libraries


Online via Zoom