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Primary Research Strategies and Tools for Startups

March 3 @ 12:00 pm - 2:00 pm

Free

How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.

You will:

  • Learn fundamentals of market research
  • Identify the relationship between your research and your idea
  • Develop appropriate research strategies for your startup
  • Take advantage of free or low-cost tools available to all
  • Understand common market research methods such as customer interviews and surveys
  • Avoid common pitfalls during the market research process
  • Take advantage of free or low-cost tools available to all
  • Conduct primary research ethically and be respectful of participants’ privacy

Details

Date:
March 3
Time:
12:00 pm - 2:00 pm
Cost:
Free
Event Category:
Website:
https://libcal.library.utoronto.ca/event/3532637

Organizer

University of Toronto Libraries

Venue

The Hub, University of Toronto Scarborough
1265 Military Trail
Toronto, Ontario M1C 1A4 Canada
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