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Market Sizing Basics

November 10, 2016 @ 12:00 pm - 2:00 pm

You already know what databases and other library resources are available for basic business research. But what do you do if you can’t find the numbers you need in a prepackaged market research report? This workshop builds on the foundation learned in Introduction to Business Resources, using available resources and strategies to answer your questions about market sizing, and help you make your own estimates.

You’ll leave with:

  • An understanding of how market researchers produce market sizing figures
  • Some examples to use when strategizing your own market sizing estimation model
  • A list of primary and secondary data sources to work with

Next session: November 10, 12-2 pm
Location: Instruction Lab, second floor, Gerstein Science Information Centre
Instructor: Carey Toane, Entrepreneurship Librarian carey.toane@utoronto.ca
Registration coming soon


November 10, 2016
12:00 pm - 2:00 pm
Event Category:


Gerstein Instruction Lab, Gerstein Science Information Centre, 2nd Floor
9 King's College Circle, U of T
Toronto, Canada
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