Open to participants from all backgrounds and disciplines, this workshop introduces you to existing sources of industry information such as market research reports and trade journals, as well as provides strategies to help you do your own analysis and estimations.

This workshop is part of an Entrepreneurship Research Skills Co-Curricular Record (CCR) as recognized by the University of Toronto. Workshops are open to all U of T students, faculty, and staff, but only current students are eligible to enroll in the CCR. A valid UTORid is required to access library databases featured in this workshop.